I am so excited to announce that I’m heading to SES Toronto from June 11 to 13. What is SES? It is the leading global event series about search and social marketing.
What does it have to do with OurFamilyWorld, parenting tips and recipe ideas? A lot more than you’d think! When I started blogging (over a year ago), I wrote posts and articles, then I shared them on social media. The next day, I wrote another one or two and so on. I checked my Google analytics every 15 minutes (yes every 15 minutes) to track my traffic. I was obsessed (literally). When I shared my articles, traffic went up and when I did not, traffic went down. I did not want to spam the social media community with my articles by sharing my posts every 15 minutes. I had to find a way to get traffic from both social media and search engines.
Why do you want traffic from search engines? Well, because it is targeted traffic. The user is looking for something (let’s say: tips on traveling with kids) and he finds the answer within your article on this subject. Maybe he will comment on it, maybe he will share it with others. Either is a good thing! Don’t you love when you get comments on your articles, tweets and shares? Well, it can happen with targeted traffic.
How do you get this targeted traffic or organic traffic? By performing some SEO (Search engine optimization ).
(SEO) is the process of improving the visibility of a website or a web page in search engines‘ “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.) Source: Wikipedia
I am not an expert in SEO but I get organic traffic for certain subjects by performing some light SEO. I chose subjects that are dear to me, such as bullying or healthy snacking with kids and I write about them. I write for my readers within the subjects I love. I found that this helped me a lot with getting a targeted readership that is very engaged and very loyal.
As I said, I am not an expert in SEO though. I want to learn more about this subject and online marketing so I can help reach those readers. That’s why I am heading to SES to sharpen my skills and connect with other people. With sessions covering topics such as keyword research, social media, duplicate content and more, I am sure I will learn a lot from this conference.
I will be looking forward to the “Meet The Expert” cocktail party. It is a new concept where you can network and learn. Basically, it is a round table event where experts and speakers are organized into different table theme. So if you want to ask questions about International SEO, you sit down to the designated table and ask the expert your questions, while sipping a drink. Isn’t that cool?
You can watch the video for further details.
I will be tweeting about the conference with the #sestor. When I come back, check my review of the conference and how it can help you increase your organic traffic and more. I am so excited: my first SES conference and my first visit to Toronto. Lots to share when I come back.
Disclosure: No monetary compensation was received for this post. SES Toronto is providing me with a media pass. All opinions are mine.