Few weeks ago, I annouced that I will be going to the leading social marketing event: SES TORONTO 2012. This event was held from June 11 to 13th. The SES Toronto event was a great experience as I met with amazing internet specialists including some Googlers. I admired the speakers and their knowledge. I even had the chance to learn more from them during the Meet The Expert Cocktail Party. It is a roundtable forum organized into different topics (link building, Google Panda, etc) where some experts gather and answer your questions.
There was a lot of information shared, so many things to talk about. I had a hard time reducing the length of the post. I took so many notes! Enjoy the read.
– 1- Balance between all traffic searches (Source: Avinash Kaushik)
Some of us focus on social media to have traffic, some of us focus on organic traffic. I know that some of us had a great traffic from StumbleUupon few months ago. Suddenly it all disappeared making us looking for all other traffic sources. Balance is the Key.
– 2- Have a clear call to action for the user such as Read this, Click This, Buy This.
(in bold, highlighted and in larger characters). Users on the internet do not read, they scan. You need to write headlines, sub headings and bullets. (That’s why I am organizing this post into bullets, to make it easier for you to read.) Some experts found that the best call to action is under a picture. I have to try this in the future.
– 3- Research is everything: (by Matt Bailey)
Investigate how people search and when they are using certain terms by using a tool such as Google Keyword tool, Wordtracker or Keywordiscovery. Aim for long tail keywords as the conversion is higher, and they are less competitive. As an example for Context of time: the search for tennis racquets increases by 800% during the US open! Pretty interesting.
– 4- Why might Google Punish (By NVI)
- Unnatural back links (paid links)
- Keyword stuffing: the experts suggested that if you read the post loud and you found yourself stuttering, then there is a problem. The article should be read easily by a human being
- Duplicate content
- Site wide links (like links in the footer that will appear on every page of your site. WP.ORG was hit by Penguin because they had their link on every page of each site built on WordPress)
- Quality of links and anchor text. Quality and relevance is important to GOOGLE. It is better to get one link from a site in your niche then 10 not related to you.
- Now on the other side of the link building: : I know that many bloggers get a lot of requests from companies to add their link to their blogs. I think as long as the links are relevant to your readers, that you disclose the relationship and use proper Google TOS (Do-Follow vs No-Follow) it is ok. I am not an expert though. Please make sure to read the TOS carefully!
5- Link Building
Content is king but link building is queen. According to Google,
- On Page SEO counts for 30% of your search engine traffic,
- Social sharing counts for 20%: If someone reads your post and recommends it via G+1, Facebook, Twitter, Pinterest or any other authoritative social sites, then this post will rank higher in search engines. G+1 is becoming more and more important in Google eyes to determine the social authority of a page. So if you don’t have a Google + page, it is time to set one . Some experts believe that social sharing will have more power in the coming years.
- Incoming links count for 50%. Many of us perform 1 and 2 in a great way but we are ignoring 3. As one expert said, there are limits to optimizing a page, social sharing but no limits to incoming links.
- Link building Techniques
- Guest post on other authoritative sites in your niche
- Press releases
- Creating a widget and encouraging readers to share it on their blogs. You need to change the anchor text on a monthly basis
- Commenting: when commenting you can add a link to a page in the comment form instead of your main site. (It is not valid for sites using comment luv)
- Awarding badges on other blogs: It is great as other blogs will be linking to you in a natural way.
I had also the opportunity to interview Greg Jarboe, President & Co-founder, SEO-PR. I asked him the following question: What can mommy bloggers do to increase their traffic. Watch the video below. I apologize because the first part was cut!! I have to practice more.
Disclosure: I received a media pass for the event. All opinions are mine.